WHY YOUR FITNESS MOTIVATION FADES — AND HOW DIGITAL DOPAMINE IS TO BLAME

Starting a fitness journey is easy. Staying consistent? That’s the hard part. You buy the gym membership, download a workout app, maybe even post a mirror selfie to Instagram. For a week or two, you're on fire. But suddenly, motivation fades. Workouts feel like a chore. Skipping a day becomes skipping a week. So, what happened? Believe it or n